BEHAVIORAL SCIENCE

Behavioral science as a group of disciplines has many dimensions and its findings have wide ranging applications to the manner in which humans function in various societal settings.

HUMAN PERFORMANCE
Organizations are concerned with the behavior of all who come in contact with it directly or peripherally. This includes employees, customers, patients, visitors, consultants and on many occasions the general public.

Behavior can be influenced in many ways. The physical environment plays a major role in behavior and SEG integrates the knowledge bases of Environmental Psychology, Anthropology and Architecture to enhance WELLBEING.

By assessing performance / behavior in an organizational setting, SEG develops specific programs to enhance performance and preferred behavior leading to an increased state of well-being for individuals, the organization and the community.

SEG employs a unique proprietary technology that detects stress induced physiological changes in individuals and groups without any physical contact  This biocom technology then identifies potential and realbehavioraltime behavorial changes. 

Areas of investigation and design are as follows:

A. EXISTING BEHAVIOR AND PERFORMANCE

B. DESIGN OF INFLUENCING FACTORS:

• Ergonomics
• Stress
• Symbols
• Way-finding
• Sensory impactors (noise, odor, lighting, color, vibration, electromagnetic fields)
• Process systems
• Functional individual / group relationships

C. ENHANCEMENT OF PREFERRED BEHAVIOR:

• Physical environment
• Stress reduction
• Supportive protocols
• Sensory improvements
• Process design
• Functional individual / group relationships

SEG assists organizations to better understand their own organizational cultures with respect to the multi- cultural nature of their staff / work force. Expertise from the disciplines of Cultural Anthropology and Environmental Psychology are focused upon assessing the existing forces at play and designing the most cost- effective systems for establishing long term benefits for both employees and the Organizations bottom line (which often share the same goals).

Representative clients include:

• Private companies, many that are family owned
• Large corporations such as major airlines
• Chain operations

Because of the confidentiality of these services we cannot provide a client list but references are available. Often these services are provided along with typical architectural services when an organization is relocating, adding to their facilities or involved in remodeling and/or reorganizing its operational process.